Rockefeller Center developer reveals first New York residential building

The 599-foot tower in Nomad will have an Art Deco-influenced
design

The developer behind Rockefeller Center is working on its first
New York residential building, a 600-foot condo tower on East 29th
Street that will go by the name Rose Hill.


Pandiscio A Hugh Ferriss-inspired rendering of Rose Hill.

The tower’s moniker comes from its Nomad location between
Madison and Park avenues that was once part of the 130-acre Rose
Hill Farm estate purchased by James Watts in 1747. (Alas, Watts was
a Loyalist and
left the property
not too long after though nods to the
area’s old name can still be spotted around to this day.)

But the recall to the past doesn’t stop there: The tower,
designed inside and out by CetraRuddy, takes heavy influence from
the architecture of Rockefeller Center and will have a highly
Deco-inspired facade.

The public details are still scant, but the here’s what we do
know: The building is already on the rise on a site formerly
occupied by four low-rise buildings at 30-36 East 29th Street. Rose
Hill will have 123 condos that will be marketed by CORE when sales
launch in the spring.

Though developer the Rockefeller Group has yet to officially
reveal the building’s amenities, paperwork on file with the
Department of Buildings says the amenities will include a gym,
pool, squash courts, bike parking, and a tenant terrace on the
building’s 34th floor.

The property’s teaser site
just launched with a short video by Milan-born video and collage
artist Marco
Brambilla
that emphasizes the building’s ties to the
Rockefeller Group and its Art Deco influence.

Rose Hill is just one of a handful of new buildings in New York
that call back to the era of early 20th century art and design,
along with others like Roman and Williams’
The Fitzroy
in Chelsea, and SHoP’s 111 West
57th Street
in Midtown, which
took heavy influence
from the setback style depicted in Hugh
Ferriss’s works created to illustrate the 1916 zoning law.

Source: FS – All – Real Estate News 1
Rockefeller Center developer reveals first New York residential building