Are musicians the new architects?
Pharrell Williams of N.E.R.D., The Voice, and hip-hop producing
fame, has added another hyphen to his title: architectural
consultant. For the last year, the musician has been working with
Canadian developers and architects to plan two new residential
towers in Toronto called Untitled.
Kanye West before him, Williams has carved out an unexpected
niche in the design world as a general “creative mind” whose
cultural cache and taste has won him collaborations with the likes
of Chanel, Adidas, and Zaha Hadid Architects. Williams has no
formal architectural training, but that makes no difference to the
developers at Reserve Properties and Westdale Properties, who are
clearly excited to sprinkle a little celebrity stardust on their
“We believe by bringing in a cultural icon with vision and
ideation from outside the realm of real estate it will allow us to
break the mold in terms of what has traditionally been done,”
said Reserve Properties CEO and president Sheldon Fenton.
Just how mold-breaking the buildings will be isn’t entirely
clear at this point. A rendering shows a pair of buildings that
soar into the air. Their facades are a stoney gray with glassy
balconies that zigzag like a piece of paper that’s been
Williams collaborated with architects at IBI Group and interior designers at
U31, offering his perspective on
everything from facade materials to interior furniture. “The
opportunity to apply my ideas and viewpoint to the new medium of
physical structures has been amazing,” he says.
From what we can tell, Williams’s entree into the medium of
physical structures looks like it will be home to some slick,
expensive apartments. The developers aren’t providing specifics
on the design just yet, but they describe it as “universal,”
“timeless,” and “singular.” Stay tuned.
Source: FS – All – Architecture 10
Pharrell Williams is designing buildings now